RACER ELECTRIC

branding, packaging design, identity, art direction

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"Aspiration in order to create the eye-catching design by using contrast in color.  For instance, with the super black from the background coupled with the illuminated color from the label gave florescent lamp from the packaging more lighter and outstanding .  This is called “Glow in the Dark Technique” made the product well-known and long lasting identity as well as more recognized among consumers."