In today’s hair care accessories market the level of competition is high. For a brand to standout from the crowd, it needs to be unique and able to differentiate itself from the competition.
St. Stephen is a brand new hair accessories line carrying products such as bobby pins, elastics, hair pins and head wraps. The most popular products are bobby pins and elastics.
The principal of this collection set is to use packaging design and simple arrangement to appeal to different segments of consumers.
Matching the functionalities of bobby pins and elastics with design characteristics that resinate with the target market generates a huge impact on the shelf and make a sale more likely.