B-ING FLOWER DRINK
branding, packaging design, identity, art direction, concept design
Beverage market nowadays has been very active in promoting new products and packages. We discover an interesting idea to develop a perception throughnew packaging design.
The ‘B-ing’ bottle package is designed so that shrink film wrap (which is double-side printed) when being torn along the dotted marks around the bottle top will show a blooming flower appearance with petals.
The ‘B-ing’ comes with 4 flavors being the Orchid, Chrysanthemum, Lotus and Butterfly pea. This new package will certainly give customers’ experience and feeling of fresh and natural flower flavor.